Who we are
The PR Store is a sole trader PR and communications consultancy owned and operated by Adrian Mahoney.
Address: 5 Craigallan Park, Bo’ness, EH51 9QY, United Kingdom Email: adrian@theprstore.co.uk Phone: 01506 823714 Website: www.theprstore.co.uk
Adrian Mahoney is the data controller for the purposes of UK data protection law. This means he is responsible for deciding how and why your personal data is used.
What this policy covers
This policy explains what personal information we collect, why we collect it, how long we keep it, who we share it with, and what rights you have. It applies to this website and to any services we provide.
We are committed to handling your personal data fairly, transparently, and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as updated by the Data (Use and Access) Act 2025.
What information we collect
Information you give us directly, such as when you contact us by email, phone, or through the website contact form. This may include your name, email address, phone number, and the content of your message.
Information collected automatically when you visit the website. This includes your IP address, browser type, device type, the page you came from, and the time of your visit. This data does not identify you personally and is used only to help us understand how the site is used and keep it running well.
Cookies
We use cookies — small text files stored on your device — to help the site function properly and to collect basic, anonymous usage data.
Strictly necessary cookies keep the site working and don’t require your consent.
Analytics and non-essential cookies are only placed on your device after you give your consent. You can accept or decline these when you first visit the site. You can also change your preferences at any time.
The reject option is always as easy to find as the accept option — we don’t use dark patterns or pressure tactics.
This site is hosted by WordPress / Automattic. For full details of the cookies they use, see Automattic’s Cookie Policy.
Why we use your information and our legal basis for doing so
Under UK data protection law, we need a lawful reason — called a legal basis — to use your personal data. Here’s how that breaks down for us:
| PURPOSE | LEGAL BASIS |
|---|---|
| Responding to your enquiries | Legitimate interests (to run our business) |
| Providing contracted PR/communications services | Performance of a contract |
| Sending you our newsletter or updates | Consent (you can withdraw at any time) |
| Keeping records for tax and accounting purposes | Legal obligation |
| Improving the website and understanding how it’s used | Legitimate interests |
We do not use your data for automated decision-making or profiling.
How long we keep your information
We only keep your personal data for as long as we need it:
- Enquiries and general correspondence — up to 2 years, unless you become a client
- Client records — up to 7 years after the end of our working relationship, to meet legal and tax obligations
- Newsletter subscribers — until you unsubscribe or ask us to remove you
- Website analytics data — typically retained for up to 26 months by the platform
Who we share your information with
We do not sell, rent, or trade your personal data.
We may share your data with trusted third-party services that help us operate the business. They only receive what they need to do their job:
WordPress / Automattic — website hosting (servers based in the USA; Automattic participates in appropriate data transfer frameworks). WordPress Privacy Policy
Mailchimp (Intuit) — email newsletter management (USA-based). Mailchimp Privacy Policy
Google — email is processed via Google’s servers (Gmail). Google Privacy Policy
Meta (Facebook & Instagram) — we publish content on these platforms. Any data you share with us via these platforms is also subject to Meta’s own privacy policy. Meta Privacy Policy
X (formerly Twitter) — we publish content here. Any interactions are also subject to X’s privacy policy. X Privacy Policy
We may also disclose your personal data if required to do so by law or by a regulatory authority.
International data transfers
Some of the third-party services listed above are based in the United States. Where your data is transferred outside the UK, this is done under appropriate safeguards recognised by the ICO. The UK has confirmed adequacy arrangements for certain transfers, and our service providers operate under standard contractual clauses or equivalent protections where required.
How we protect your information
We take reasonable steps to protect your personal data from unauthorised access, loss, or misuse. This includes using secure, password-protected systems and keeping software and plugins up to date.
If you have any concerns about the security of your data, please contact us.
Your rights
Under UK data protection law, you have the following rights:
- Right to be informed — to know how your data is being used (that’s what this policy is for).
- Right of access — to request a copy of the personal data we hold about you (known as a Subject Access Request). We will respond within one month.
- Right to rectification — to ask us to correct any inaccurate or incomplete information.
- Right to erasure — to ask us to delete your data, where we have no legal requirement to keep it.
- Right to restrict processing — to ask us to limit how we use your data in certain circumstances.
- Right to data portability — to receive your data in a structured, commonly used format and have it transferred to another organisation where technically feasible.
- Right to object — to object to us using your data for direct marketing or where we’re relying on legitimate interests as our legal basis.
- Right to withdraw consent — if we’re using your data on the basis of your consent (e.g. for our newsletter), you can withdraw that consent at any time without affecting anything that happened before you withdrew it.
To exercise any of these rights, please contact us using the details at the bottom of this policy. There is no charge for making a request and we aim to respond promptly and within one month.
Complaints
If you’re unhappy with how we’ve handled your data, please contact us first and we’ll do our best to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator:
Website: ico.org.uk Helpline: 0303 123 1113
Links to other websites
Our website may contain links to other sites. We’re not responsible for those sites’ privacy practices. Please check their own privacy policies before sharing personal information with them.
Social media
We’re active on Facebook, Instagram, and X (Twitter). If you interact with us on those platforms, the relevant platform’s own privacy policy will also apply to how your data is handled there. We’d encourage you to review their policies.
Children
This website and our services are intended for people aged 18 and over. We do not knowingly collect personal data from children.
Email communications and opting out
If you’ve signed up to our newsletter, we’ll send you occasional updates about our work and services. You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us directly.
We may also contact you directly in response to an enquiry, or to manage an existing client relationship.
Changes to this policy
We may update this policy from time to time to reflect changes in the law or in how we work. The current version will always be posted on this page with the date it was last updated. We’ll notify you of significant changes where we reasonably can.
Business changes
In the unlikely event that The PR Store is sold or transferred to another owner, your personal data may be included as part of that transfer. We would notify you of any such change and ensure your data continues to be handled in line with this policy.
Contact us
For any questions about this policy, to make a data request, or to withdraw your consent:
Email: adrian@theprstore.co.uk
Phone: 01506 823714
Post: Adrian Mahoney, The PR Store, 5 Craigallan Park, Bo’ness, EH51 9QY, United Kingdom

