But getting the right image can be a struggle for busy sub-editors, designers and creatives.
“Many online picture agencies feature lots of American shots, which just aren’t suitable for people needing images for UK newspapers, magazines and websites,” says Scott Davidson, of Pure Images. “That’s where we can offer an alternative.”
The company is a new stock photography business, not run from some expensive city HQ, but a base in Denny, Stirlingshire. It sells its wares purely online at http://www.pureimages.co.uk
Unashamedly flying the flag for Britain, Pure Images delivers shots featuring all aspects of UK life. Even before launch, it’s won respect from contributing photographers for the larger margins they get paid. It now hopes for the same success as it launches to paying customers.
“The site works in similar way as some of our larger competitors,” says Davidson, one of Pure Images’ founders. “You can search for stuff using keywords or categories and buy royalty-free or ‘rights managed’ photography to use in publications, advertising or design. There’s the usual online ‘lightboxes’ to save searches and low-res samples available for people to download.”
If someone buys an image – a generous 70 per cent of the sale price is paid to the photographer, with the site taking the remaining payment as commission.
Davidson (36) knows all about his target market. For more than a decade he worked as a graphic designer – meeting the needs of clients like Reebok, Highlands and Islands Enterprise and Tulloch Homes.
“As the internet came on the scene,” he said, “I had to look for stock photography – but often the established online agencies didn’t deliver stuff that was really suitable for a UK-market, particularly when I worked in the Highlands. A shot taken in downtown San Francisco isn’t suitable to depict life in Inverness.
“Pure Images aims to fill that gap online. Best of all, because we only trade over the internet, we can keep costs down and offer competitive prices.”
The idea has already impressed local enterprise chiefs, which gave the company start-up premises at a local business centre in Denny, after it won a top slot in a local e-business contest.
The start-up knows it’s in a tough market. But being the new kid on the block may be a positive advantage when it comes to selling to UK creatives.
Lynne Crossan runs a publishing business in Edinburgh, working for clients like Scottish and Newcastle and the Royal Bank of Scotland. Producing a raft of corporate magazines and newsletters, she uses clients’ in-house images, along with bespoke photography – and material from photo libraries.
“We’re always looking for images that are suitable for the Scottish market, so the arrival of Pure Images is welcome,” said Lynne. “I think there’s also an attraction dealing with someone in the UK rather than a large picture site in America.
“Sometimes we’ve tried to find relevant photography and had to commission material because there was nothing suitable. Hopefully Pure Images will give us a few options.”
Adrian Brockwell of CWA Studios in Buckinghamshire is one of the contributing photographers to Pure Images. Search on the site and you’ll find everything from his shots of Big Ben to that Wimbeldon favourite, strawberries and cream. The shot almost looks good enough to eat.
“I’ve had quite a lot of experience dealing with picture agencies,” said Adrian. “And this is a good site. The percentage photographers are paid for their images is good and their focus on the UK is a bonus.
“I can’t stand all the American stuff you can buy online. And it’s not what clients want either.”
Adrian – who has worked with ad giant J Walter Thomson, as well as firms like John Lewis, ICI and Shell – wishes the site well. “There’s a definite market for Pure Images and I’ve been telling all my clients about it. I’m hoping they succeed.”
About Pure Images
Behind Pure Images (www.pureimages.co.uk) is the internet company Oldhand Media http://www.oldhandmedia.co.uk. The firm also runs a consumer photography site – http://www.kapture-it.co.uk – allowing families to store their own snaps as well as offering web design and e-commerce services to a range of clients.
Pure Images makes it easy for people to purchase images of life in Britain, but that’s not all. The site also offers travel photography, from destinations such as Cuba, France, Greece, India, Russia and the USA. You can also find images of holiday destinations, people on vacation, travelogue photography, images of cities, landmarks and some more unusual images too.
Issued by The PR Store on behalf of Pure Images
For more information, please contact:
- Adrian Mahoney, The PR Store, telephone: 01506 823714 or 07967 150560
- Scott Davidson, Pure Images, telephone: 01324 889108
You can download a hi-res version of the press picture above, by clicking on the screenshot. Further screen shots of the site and other press downloads are also available from the Pure Images website.